In light of recent news regarding Google's implementation of Semantic Search, many business website owners are worried about the possibility of losing their website ranking or page placement on the world's most popular search engine.
The quickest way to prepare is to:
· Say What You Mean
· Mean What You Say
· And Say Who You Are
Google Semantic search is nothing new.
Google has always assigned an authority ranking score to a website/website page based on semantic search. Loosely defined, this is a 'semantic authority score' for the sum of information found on your website compared to tens of thousands of similar sites and directories with traffic/visits factored-in based on the same search. It means that Google might find you (your website) as more of an authority source over another website for a comparable or semantic search query.
Come to think of it. It works the same way in the real world and virtual digital world. Any expert who authors papers in respected journals, publications and other media outlets for print and online is recognized as an expert or leader in their respective field.
Think of it this way. A best selling book is interesting, informational, entertaining, enlightening, popular, useful, educational and/or illustrative. Now ask yourself, "does my website impart any or all of these values," and "do I present myself as an authority?" If the answer is yes then you are ready for the Google Semantic search engine changes.
A Closer Look At Semantic Search
In simple terms, if something is Cool it is either 'Cool to the touch' or 'Is Really Hip. Or, does 'Hip' pertain to a body part?
'Semantic Search' also factors in external resources created by you or others in connection with your website.
Let's say you have a website for your kitchen/bath remodeling business in Virginia Beach. The first obvious choice is to have your website show up in Google searches for search queries such as 'Kitchen and Bath Remodeling in *Virginia Beach' (*and the surrounding cities you serve).
Then consider Google's Semantic algorithm search is going to look at the following factors from a USERS point of view.
Know Your Customer!
In the business example above for a kitchen/bath remodeling company website, I would bet the farm that the first order of search for a USERS point of view is to look for designs or ideas for kitchen/bath remodeling. Therefore, the website that has posted articles, videos, web pages and photos optimized for these search queries will get the most traffic in a semantic search environment. You should also include descriptive text on every page as well as mutiple galleries of remodeling photos.
Below are two text/content comparisons:
1. Check out our kitchen remodeling photos. We pride ourselves for using the best materials in the business. We have the highest standards of building and craftsmanship in the industry. Let us design your dream kitchen today.
2. Looking for remodeling ideas for your kitchen? Browse extensive galleries to help you design your new kitchen. See kitchen remodel designs for Contemporary Kitchen Remodels, Traditional Kitchen Remodels, New Cabinets and Counter Tops for Kitchen Remodels featuring Stone, Tile and Granite Counter Tops.
We also have kitchen remodel articles and resources for commonly asked remodel questions such as;
a. What is the best way to choose a new kitchen remodel design?
b. How much does a kitchen remodel usually cost?
c. I don't have much space. How can a remodel make my kitchen bigger?
d. Do I need a building permit to remodel my kitchen?
e. How long does the average kitchen remodel usually take?
f. How do I choose a reputable kitchen remodeling contractor?
Use our contact form or call us today (insert phone number) for your kitchen remodel. We are the preferred Kitchen Remodeling experts in Virginia Beach and all surrounding Hampton Roads cities to include Chesapeake, Norfolk, Portsmouth and Suffolk, VA.
Please remember, people use search engines to look for products, services and information - and, they also use them to ask questions.
As strong website that does well for semantic search changes will Say what you mean, mean what you say, and say who you are. Anticipate what a USER might search for in terms of information, photos and questions and you will do well.
Ricardo Vidallon is company owner and creative director for Visionefx a Virginia based web design company.
View the original article here
This post was made using the Auto Blogging Software from WebMagnates.org This line will not appear when posts are made after activating the software to full version.
No comments:
Post a Comment