What Is An Entrepreneur?

Anyway you look at it, the entrepreneur has a lot of factors to take into account when he starts his company. What is the project outlay? What is the projected cost? What is his burn ratio? How will he deal with customer inertia? These factors should have some kind of possible answer before he even thinks about getting capital. Where is the operating capital going to come from. Does he work with a partner? Does he work with a friend hat he has worked beside in a similar company and he has known for years or does he work with someone knew? These questions should all be answered in some form before the start has really begun. You see although the entrepreneur takes some high risks, he wants a somewhat stable ground floor to work with so that his burn ratio or his survival allowance lasts a little bit longer. Research shows that as long as you have a passion for what you do and the product and have a business plan that you may succeed. Research also shows and I can attest to this myself. that you can and very often will fail two or three times before you make a successful business.

You will make mistakes and you or your product will be rejected, so you need to grow a thick skin. But you must also learn from your mistakes and failures and grow to greater heights. When you get one or two customers, help them deal with their issues so they will be your referable customers that will break the customer inertia. This reason is what is plaguing me at this stage of my business. I can't break the customer inertia. The reason I feel, is because I depend too much on being taught and not enough thinking on my own. Especially when a franchise is your product. It is just to easy to follow the crowd, expect the same results and not get them. This is the point where you find out the true entrepreneurs did the same thing as you but with a different twist that help them break the inertia. This is the point where you as an entrepreneur learn to adapt and grow and do your own thing with your own risks. Am I sure about this? In my situation now and in my business, yes I am. When I find the solution to my inertia and I get a team, I will use this information to inspire and rally them to their individuality of the basic plan. Fundamentally basics plans should be used as guidelines, not as steadfast rules. Individuality should play a big part in your own business. This is what an entrepreneur would do.

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